Jasmeet Chandreja

The Story Behind Safariki

Safariki is more than just a brand; it’s a reflection of the life and passions of its founder, Jasmeet Chandreja. Born and raised in the vibrant landscapes of Kenya, Jasmeet’s creativity is deeply rooted in the beauty of the African savannah. Her designs are inspired by her homeland’s rich culture, wildlife, and natural wonders, blending these elements into every product she creates.

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Now living in the UK, Jasmeet balances her life as a designer and a proud mother of two wonderful sons. Alongside her love for art, she is also a talented singer, bringing music and creativity into every corner of her life. For Jasmeet, drawing has always been a way to connect with the world around her, and this passion shines through in Safariki’s unique designs.

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Every piece in Safariki’s collection is personally drawn by Jasmeet, making each product a true work of art. From elegant scarves to durable duffle and travel kits, her creations tell stories of adventure, beauty, and connection.

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Through Safariki, Jasmeet invites you to join her on a journey where style meets the soul of nature. Whether you’re carrying a bag inspired by safari icons or wrapping yourself in the elegance of a luxury scarf, you’re carrying a piece of her story—and the spirit of Africa—with you.

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Safariki is also evolving into a platform for future artists, offering new talent the opportunity to showcase their creativity through upcoming collections and products. As we grow, we look forward to celebrating diverse artistic voices and sharing their work with the world.